How It Started…
Streetwork joined our Simon Community family earlier this year. We’ve been so proud to welcome this incredible service in Edinburgh. Every day, across all our services, we offer compassionate, flexible and skilled support to people facing extremely difficult situations. At Simon Community Scotland, we work hard to demonstrate our values in everything we do – including how we look and feel.
As a team, we looked at the Streetwork logo and knew it was time for something different. For many people, the old logo, with the yellow and black colour scheme, felt too harsh. We wanted to develop something that better captured our energy and spirit, and also showed Streetwork as part of the Simon Community family.
We wanted our new look in Edinburgh to capture the things people felt were really important in our work. We wanted our look to resonate feelings of care, compassion, ambition, leadership, development, creativity, vibrancy, passion, inspiration, energy and enthusiasm.
To get the ball rolling, we asked all of our staff in Edinburgh to join discussions on the new look. We reviewed their existing logos (and those throughout the sector) and considered how it made us feel. We also looked at our values and the existing Simon Community Scotland look to shape and inform our decisions and inspire our overall design.
In the end, we decided that we wanted the phrases below to guide the design process. For us they represent the first emotional impression we want people to have when they see our new logo or engage with someone in our team:
- hope, positive change
- welcome, warm, positive
- compassionate, caring, helpful
- relationships, connection, diversity
- trustworthy, safety, professional, credible
- energy, action, dynamic
It’s about people first and foremost…
These qualities really matter because we are here to offer support to people who are experiencing really tough situations – and who often don’t receive consistent warmth and kindness. We want to be a place and a community who demonstrate welcome, offering practical and emotional support that feels positive and can bring hope. For someone visiting us, we know this positive welcome starts before someone even enters the building! We feel really proud to have a new look that reflects this sense of friendly, hopeful energy.
We launched the new Streetwork look on Friday 23rd August 2019. To celebrate, we had a staff gathering at our Southbridge building and Holyrood Hub in Edinburgh. Walking down the stairs, the atmosphere was buzzing with energy. There was bunting and balloons, teas and coffees, biscuits and banter. We also set up a display of all our new merchandise and, of course, there were delicious cupcakes… decorated with our logo! Holyrood Hub was also full of energy and more cake! It was great to hear people’s first impressions of the new look.
Our CEO, Lorraine, and our Director of Services, Hugh, paid us a visit on the day. They arrived to an eager gathering of staff and then shared a few words alongside Jan, our Assistant Director at Streetwork. Behind them was a fantastic display of the new merchandise and clothing – all adorned with the new Streetwork logo!
After the opening words, everyone was invited to tuck into the lovely cakes and tea and many came over to Zora, our videographer (and Digital Inclusion Co-Ordinator) to share their feelings on the new look.
Big thanks to everyone in the team for their input and hard work in making this happen! We are so proud to have a look that captures the spirit and energy of our work and what we try to offer others. We want people to know and feel warmth, welcome and hope every day!